Bratz Revamped
The legendary dolls are booked and busy. With their countless collaborations, Bratz stay on top of the clothing and accessory industries.
A post created by the Bratz Instagram account in February 2024. This image was posted before the announcement of the Gentle Monster X Bratz collaboration. Photo made available via user @bratz on Instagram. © All rights belong to their respective owners. No copyright infringement intended.
Charli XCX’s “Brat” took over the summer of 2024. Her music, comparable to 2000’s pop and edm, made the hot months even hotter. Summer 2025, however, is for Bratz. Specifically, the brand of dolls founded in 2001. In the last 20 years, the dolls have perfected their easily recognizable sense of style. With the rise of global pop stars, it makes sense the bold dolls popped back into mainstream culture. Unlike Barbies, Bratz give off a more direct, fearless attitude.
Today’s consumer carries the same independent mindset. Currently, thrifting is more popular and consumers are focused on finding their personal style. Along with second-hand shopping, music and entertainment from the 2000s is trending. This nostalgic mix offers the perfect landscape for a Bratz comeback. The company’s recent collaborations have cemented the Bratz’ influence on fashion and accessories.
Photos from the Gentle Monster X Bratz collaboration. The eyewear collection combined subtle luxury and futuristic design elements. Photos made available via Gentle Monster. © All rights belong to their respective owners. No copyright infringement intended.
In May 2025, Bratz collaborated with Gentle Monster, a Korean luxury eyewear brand. The Pocket Collection drop included 21 designs, all with a modern and futuristic touch. To reinvent eyewear, some of the glasses were designed to fold in half, hence the name Pocket Collection. A few of the shades, like the Lolang T1, mimicked the shape of a cat’s eyes, curving around the outer rims. The gems of the collection were the Milky Way glasses that formed stars around the wearer’s eyes. Perfect for a rave or a metallic ensemble, these pieces truly resembled the Bratz’ style.
Obviously, the dolls came through in the physical form as well. The properly named Pico 02(V) included the shades, a Bratz doll dressed in silver, and many tiny accessories. Throughout the collection, many of the glasses embrace gentler shapes and tints. This collaboration leaned towards the aesthetic of Gentle Monster, but used the same creativity and innovation Bratz are known for. This pairing combined luxurious eyewear and the cool confidence of the dolls.
The Bratz X Dr. Martens collaboration mixed durable materials and fun pops of color. Photos made available via Dr. Martens. © All rights belong to their respective owners. No copyright infringement intended.
Dr. Martens, a British footwear brand, collaborated with Bratz in April of 2025. The collection resulted in three pairs of edgy, y2k shoes and one heart-shaped, crossbody bag. Overall, these pieces focused on a vivid pink, black, or cool purple color. The beauty of this collaboration lies within the details. Small gems, glitter soles, and lip charms added extra spunk. As if the shoes didn’t scream edgy already, a Bratz dog tag hung off each of the items.
With the popularity of 2000s nostalgia, this collaboration worked well for both of the companies. Dr. Martens, since 1960, has designed rough leather boots, perfect for rallies and underground concerts. The rugged nature of the brand mixes well with the rock-esque branding of the Bratz dolls. Since both companies value edginess, this pairing was meant to be. As trends come and go, it's clear this collection will be a reminder of a generational value: standing out.
The film “Mean Girls” came back to life in its collaboration with Bratz. Photos made available via Bratz. © All rights belong to their respective owners. No copyright infringement intended.
Lives were changed in September of 2024. Bratz released a collection of dolls in partnership with the “Mean Girls” film. If any other collaboration creates more of a 2000’s vibe, this writer would love to hear about it. Otherwise, this is the epitome of nostalgia marketing. These four collector dolls were designed perfectly to recreate the main characters of the film. Alongside the striking resemblance to the characters, the dolls came with the iconic Halloween outfits (like the mouse costume and catsuit). There’s even fake, tiny Louis Vuitton bags to mimic Takashi Murakami’s designs. Talk about dedication to detail. Plus, the Bratz arrived in a “Burn Book” box, and came with stickers that said “Fetch” and “Plastics” (if you know, you know). Clearly, no other movie memorabilia has worked this hard to resemble the film’s image. This collaboration, no surprise, was a success. Since Bratz and “Mean Girls” are giants of 2000s pop culture, this pairing merely combined their popularity. While the film focused on so-called basic, popular characters, the Bratz items made them appear fresh and daring again.
Barbie might’ve had the “Barbie” film, but that’s it. Bratz are continuously producing collaborations with big names and brands. While other franchises can try to mimic this tactic, they cannot outdo Bratz. Gentle Monster? A luxury brand. Dr. Martens? Every leather boot ever. “Mean Girls?” Sigh, does this writer even have to explain that one? The point is, the Bratz aren’t going anywhere. Clearly, 2000s brands can learn a thing or two from them.
