Oasis x Adidas

Oasis x Adidas distills the raw energy of 90s rebellion into a sharp homage—fusing music and fashion into a cultural echo that still resonates.

Oasis, one of the most iconic British bands of the 90s, whose essence and distinctive vibe—defined by the British working-class identity (specifically their Manchester roots), the straightforward, no-nonsense attitude of the Gallagher brothers, and a passionate fandom—has endured for decades, is now making a comeback tour. Adidas is seizing this significant return, turning it into a major fashion statement.

Along with it, an ad film perfectly captures the raw and rebellious energy of a rock concert and the nostalgia of the old days. Set to their hit song 'Live Forever,' the film celebrates 30 years of Oasis's history, powerfully honoring their iconic stature and their legacy that continues to resonate today. Through this evocative narrative, Adidas announced the launch of its new Oasis collection, titled "Original Forever."

The 90s sportswear era was defined by a dynamic mix of athletic wear and casual styles, heavily influenced by hip-hop, grunge, and broader popular culture. Known for its iconic three-stripe pants, tracksuits, and shell-toe sneakers, Adidas was a dominant force in 90s sportswear, thereby becoming a key component of this global fashion movement.

Throughout their journey, the band wasn't known for making deliberate fashion statements in their performances; instead, their signature streetwear look—featuring bucket hats, sunglasses, skinny jeans, sporty jackets, and of course, the timeless Adidas Gazelle trainers—unintentionally became integral to their aesthetic and the band's overall vibe, ultimately evolving into a defining reference for British pop culture.

Noel Gallagher on the eve of the 2000 world tour in Tokyo, by @gdfilmpromotions   Liam Gallagher and ‘his’ Bristol 603. Image: @liameveryday via twitter.  © All rights belong to their respective owners. No copyright infringement intended.

Today, the influence of 90s fashion continues to spark diverse styles among new generations. Adidas, more specifically, has transcended its athletic roots over the years to become a cultural cornerstone, particularly in music. Its pieces have evolved beyond sportswear into essential components for creating casual, iconic looks, and many of its core designs remain instantly recognizable, seamlessly adapting to modern trends.

The long-awaited comeback of Oasis, after a decade-long dispute between the Gallagher brothers, fills this collection with significant meaning. It revives the raw energy and collective feeling of their 90s concerts, reinforcing the notion of a live show as a dynamic, energetic event where looking stylish, casual, and comfortable is paramount.

Official photos for the “Original Forever” campaign by @adidasuk  © All rights belong to their respective owners. No copyright infringement intended.

The Oasis Live ‘25” collection features unisex pieces like Firebird tracksuits, raglan-sleeve jerseys, bucket hats, and coach jackets. Each item prominently displays the Oasis logo and is deeply inspired by their legendary stage outfits. Already boosting excitement for the upcoming tour, these pieces are highly anticipated by fans.

This collaboration stands as a prime example of how fashion and music powerfully converge, evoking nostalgia and amplifying the impact of a specific event by seamlessly blending their legacies with modern design elements. It perfectly encapsulates the enduring fusion of music, fashion, and particularly the football casual subculture that defined both Oasis and Adidas.